Most people in the gym are not training for what they actually want. They say they want to get stronger, but they train like they only want a pump. They say they want to build muscle, but they keep lifting too heavy to create enough quality volume. They say they

To the founders, executives, and high performers who relentlessly drive progress and innovation, you understand the relentless demands of your world. Long hours, high-stakes decisions, and constant pressure are the norm. In this environment, it is all too easy for physical performance to decline, leading to diminished energy, focus, and

By Will Duru, BSc (Hons) Sport and Exercise Science, Award-winning Personal Trainer with over 10 years of experience in strength training and optimising recovery. As a personal trainer with almost a decade of experience training women in the City of London, helping them build muscle and achieve their fitness goals

Let’s be honest, most golfers spend countless hours perfecting their swing. You’ve probably been there, meticulously analysing every angle, grip, and follow-through. But what if I told you there’s a crucial element often overlooked, one that could truly transform your game? It’s your body. While your club is an extension

By Will Duru, BSc (Hons) Sport and Exercise Science, Award-winning Personal Trainer with over 10 years of experience in strength training and optimising recovery. There will always be a huge debate about whether running or strength training is the best way to lose weight. In today’s newsletter, I’ll help you

By Will Duru, BSc (Hons) Sport and Exercise Science, Award-winning Personal Trainer with over 10 years of experience in strength training and optimising recovery. I hope you had a great weekend. Whether you trained, rested, or spent time with family, it does not matter. A new week means a fresh