“Will, I’m spending £8,000 a year on personal training. Am I being ripped off?”
She earns £250k. Trains twice weekly at £75 per session. Decent trainer. Mid-tier gym in Canary Wharf.
My answer surprised her.
“No, you’re probably getting fair value. But you’re also paying for a lot of things you don’t need.”
I’ve been doing this for over a decade. Started charging £40 per session in budget gyms in Lewisham. Eventually worked up to £120 per session for private clients in Kensington. I’ve trained alongside people charging £300+.
The pricing in this city is all over the place.
But here’s the bit nobody tells you: at the premium end, you’re rarely paying for better exercise science.
You’re paying for convenience. For exclusivity. For environment.
Let me break down exactly what you get at every price point—and why the economics are fundamentally broken for most people.
What You Actually Get at Every Price Point
Budget Tier: £35-55 Per Session
Recently qualified trainer. Maybe two years experience if you’re lucky. Level 3 certification from a weekend course.
They’re following templates. Not because they’re lazy—they just don’t know enough yet to write truly bespoke programmes.
You’ll train in a commercial gym. PureGym. The Gym Group. Fitness First. Queuing for the squat rack. Someone’s filming themselves in the mirror. That bloke grunting on the leg press.
Your trainer’s juggling 30 clients. Maybe 40. They’re not ignoring you between sessions—they’ve just got 39 other people messaging them about meal plans.
Nutrition guidance? “Eat more protein” and that’s about it.
I started here. Fresh qualification. Training people at a South East London gym for £35 per session. I took home about £18 after the gym’s commission and taxes.
I genuinely wanted to help people. But I was also running cookie-cutter programmes because I simply didn’t have the experience yet.
Someone wanted push pull legs? Here’s my standard PPL template with your name at the top. Fat loss? Here’s my generic circuit with minor tweaks.
It wasn’t terrible. People made progress.
But they were getting maybe 60% of what they could’ve achieved with more sophisticated programming.
Who this actually works for:
Complete beginners who need someone to show them how a squat works without falling over.
Students. People on tight budgets. Anyone comfortable with basic, repetitive workouts.
Who should avoid this:
Anyone with an injury history. Trainers at this level often lack the knowledge to work around problems safely.
People who’ve been training for two years or more. You’ll outgrow the programming within months.
Anyone expecting actual individualisation beyond “here’s the template with your name on it.”
Standard Tier: £60-90 Per Session
Now we’re getting somewhere.
Three to seven years experience. Often Level 4 qualified. These trainers have made enough mistakes with other people that they know how to avoid them with you.
The programming’s properly personalised. They understand progressive overload. They can write programmes that account for your specific weak points.
You’ll get basic nutrition guidance. Not just “eat protein”—actual macros, meal timing, supplement recommendations.
Still training in commercial gyms mostly. Virgin Active. David Lloyd. Nuffield Health. Better facilities than budget gyms, but you’re still competing for equipment.
Some trainers at this level operate semi-private setups. Boutique studios. Slightly more privacy.
I spent years here. £70-85 per session. Training clients across London at decent gyms.
One client—City lawyer—paid £80 per session. Twice weekly for three years. Lost 18kg. Built visible muscle. Completely transformed her body composition.
The programming wasn’t revolutionary. It was fundamentals done properly. Compound movements. Progressive overload. Adequate volume. Proper form.
But she was still training in a commercial gym. Still waiting for the squat rack. Still distracted by whatever was happening around her. Still paying £75 every session.
The reality:
This is the sweet spot for most Londoners. You’re getting competent training from someone who genuinely knows their craft.
You’ll see results if you’re consistent.
But you’re spending £7,200-9,360 annually for twice-weekly sessions. Plus your gym membership. Another £600-1,200 yearly.
Who this works for:
Professionals earning £60k-150k who actually value their health.
People with specific goals. Build muscle. Lose fat. Get stronger. Run faster.
Anyone needing regular accountability to actually show up.
The uncomfortable truth:
This level delivers excellent value—if you can afford it. Most people can’t sustain £8,000+ yearly indefinitely.
Which is exactly why I built 12REPS. But we’ll get to that.
Premium Tier: £100-160 Per Session
This is where things get serious.
Highly credentialed trainers. Often degrees in sports science. Seven to twelve years experience. Sometimes more.
The programming’s sophisticated. Proper periodisation. They’re accounting for your biomechanics, injury history, recovery capacity, and performance data.
Comprehensive nutrition planning. Not just macros—meal timing, supplement protocols, weekly reviews.
You’re training in luxury facilities or private studios. Third Space in Soho or Mayfair. Equinox in Kensington. Exclusive private setups in Marylebone.
Between-session support. Progress tracking with biometric analysis. If you need physio or sports massage, your trainer coordinates it.
I’ve worked at this level. I’ve also seen it from inside the facilities where my clients train.
The trainers are genuinely excellent. These aren’t people following templates—they’re writing programmes based on your individual everything.
Client example: James. Investment banker. Earns £300k annually. Trains at Third Space Mayfair. Pays £140 per session. Three times weekly.
His trainer manages absolutely everything.
Periodized strength programme. Complete nutrition plan including supplements timed to his training schedule. Sleep optimisation strategies. Recovery protocols.
James shows up. Trains 55 minutes in a pristine private area. Showers in facilities that make five-star hotels look shabby. Leaves.
Zero mental energy spent on fitness decisions.
Is the programming 40% better than the £80 trainer? No.
Is it 10-15% better with massively more convenience? Yes.
What you’re really paying for:
The facility itself. Eucalyptus steam rooms. Aesop products in the changing rooms. Zero queuing for equipment. Complete privacy.
The comprehensive service. Your trainer isn’t just coaching sessions—they’re managing your entire fitness ecosystem.
The convenience. Your trainer accommodates your schedule. Not the other way around.
Who this works for:
High earners. £150k+ salaries. People who value their time at £100+ per hour.
Anyone wanting complete programme management without thinking about it.
People who genuinely value luxury environments and aren’t apologetic about it.
The annual mathematics:
Training three times weekly at £130 per session: £20,280 annually. Plus membership at these facilities—another £2,400-4,800 yearly.
You’re looking at £22,000-25,000 per year.
For a City professional earning £250k+, that’s 9-10% of gross income. Comparable to what they spend on restaurants or holidays.
If that’s you—fine. The value equation might work.
If you’re earning £80k and contemplating this—the mathematics don’t make sense unless fitness is your absolute top life priority.
Elite Transformation Tier: £150-250 Per Session
Now we’re talking about packages. Not individual sessions.
Ultimate Performance: 12 weeks, 36 sessions, £5,400. That’s £150 per session.
Matt Roberts Personal Training. The Body Lab in Kensington. Roar Fitness. These aren’t pay-as-you-go. These are transformation commitments.
World-class credentials. Proven track records. These trainers have transformed hundreds of bodies.
Complete abdication of decision-making. You don’t think about anything fitness-related. They manage it all.
Private facilities or in-home training. 24/7 support. Weekly nutrition reviews. Lifestyle coaching integration. Full biometric tracking.
I know trainers working at this level. I’ve reviewed their programmes. I’ve seen their client results.
Here’s what surprised me: the training methodology isn’t radically different from the £120 tier.
Squats are still squats. Progressive overload still works the same way.
What IS genuinely different:
Complete system integration. Your trainer manages training, nutrition, sleep, stress, recovery—everything coordinated as one organism.
Extreme accountability. You’re not just accountable for sessions. You’re accountable for every meal. Every night’s sleep. Every recovery protocol. Daily check-ins. Weekly reviews.
Results guarantee mindset. These trainers stake their reputation on your transformation. They’re not hoping you get results—they’re ensuring it through relentless management.
Client example: Marcus. Private equity partner. Signed up for Ultimate Performance’s 12-week programme. £5,400 upfront.
Lost 14kg fat. Built 3kg muscle. Completely transformed in 12 weeks.
Magic? No.
Systematic execution of fundamentals with zero deviation allowed. That’s what £5,400 buys you.
Who this works for:
City executives earning £200k+. Finance, law, consulting.
People who need complete decision removal. Your brain’s already maxed on work decisions.
Anyone committed to dramatic transformation in compressed timeframe.
People for whom time is significantly more valuable than money.
The mathematics:
£5,400 for 12 weeks. If you continued at same frequency indefinitely: £23,400 annually.
But most people don’t. They do one intensive transformation. Then maintain independently. Or drop to once-weekly check-ins.
The model isn’t designed for forever. It’s designed to completely reset your body in 12-16 weeks.
Ultra-Elite/Celebrity Tier: £250-800+ Per Session
We’ve entered a different world entirely.
Celebrity trainers. People featured in Tatler. GQ. Vogue.
Trainers to Premier League footballers. Actors. Billionaires.
Extreme exclusivity. Complete discretion. Often holistic integration beyond just lifting weights—movement, nutrition, meditation, sometimes “energy work.”
Training at your private residence. Or ultra-exclusive clubs with £15,000-50,000 annual memberships.
Access to the trainer’s network. Complete confidentiality agreements.
I’ve met trainers charging £500+ per session. I’ve seen their client lists. Discreetly, obviously.
Here’s the uncomfortable truth: the exercise programming often isn’t superior to the £150 tier.
What you’re actually paying for:
WHO trains you. Not what they teach you.
Absolute discretion. Your trainer will never mention your name. Won’t acknowledge you in public. Won’t discuss your training with anyone. Ever.
Network access. Training with certain people gives you access to circles worth millions in business connections.
Status signaling. Same reason someone buys a £50,000 watch when a £200 watch tells time identically.
Complete flexibility. Your trainer rearranges their entire life around you. 5am session before your Geneva flight? They’re there. Midnight session after emergency board meeting? Available.
Client example—heavily anonymized because that’s literally the point:
UHNW individual. Paying £600 per session. Private home gym in Chelsea.
Trainer arrives 15 minutes early. Everything’s prepared. Equipment set up. Weights loaded. Water ready. Towels positioned.
Train 50 minutes. Shower. Ten-minute discussion about nutrition and recovery. Trainer leaves.
Total: 75 minutes.
The programming? Excellent. But not fundamentally different from what the £130 Third Space trainer provides.
The actual value? Complete convenience. Absolute discretion. And the trainer’s network led to two business deals worth significantly more than annual training costs.
Who this works for:
UHNW individuals. £1M+ annual income.
Celebrities requiring complete discretion. Can’t train in public facilities.
People for whom the trainer’s network has genuine business value.
Anyone who values exclusivity and status and isn’t apologetic about it.
The annual mathematics:
Three times weekly at £400 per session: £62,400 annually.
For someone earning £2M+ yearly, that’s 3% of gross income. Less than they spend on wine collection or art.
What Are You ACTUALLY Paying For?
Let’s be brutally honest about the economics.
The Trainer’s Take-Home Reality
When a client pays £100 for a PT session in London, the trainer doesn’t pocket £100.
Gym-based trainer breakdown:
- Client pays: £100
- Gym takes commission: 35-50% (£35-50)
- Trainer’s gross: £50-65
- Travel time/costs: ~£10
- National Insurance and income tax: ~30% (£15-20)
- Professional insurance: ~£2
- Trainer’s net: £23-38 per session
Independent trainer breakdown:
- Client pays: £100
- Facility rental (if using): £15-25
- Equipment maintenance and replacement: ~£5
- Marketing, website, admin: ~£10
- Travel costs: £10
- Taxes and insurance: ~30% (£24-30)
- Trainer’s net: £30-46 per session
This is why trainers need 20-30 active clients to earn £40-60k in London. It’s not the gold mine people imagine.
What You’re Actually Buying (The Real Value)
Knowledge and Pattern Recognition
I’ve worked with hundreds of clients over 10 years. I’ve seen what works. I’ve seen what fails. I’ve made mistakes with other people so I don’t make them with you.
When Sarah tells me her lower back feels tight after deadlifts, I instantly know: her setup is flawed, probably anterior pelvic tilt, needs posterior chain activation work.
That pattern recognition took 10 years and 10,000+ training hours to develop. You’re paying for shortcuts through my experience.
Programming Architecture
Structured progressive overload that ensures you don’t waste time on random exercises.
Most people in gyms do whatever they feel like. They plateau quickly because there’s no systematic progression.
Proper programming produces results. Random workouts produce random results.
Form Correction and Injury Prevention
One serious injury costs more than years of training fees.
I’ve prevented countless injuries by correcting form before it becomes problematic. That Romanian deadlift where your lumbar spine is rounding? Fixed before you herniate a disc.
Accountability
This is worth 50% of the value for most clients.
You can skip the gym alone. You can’t easily skip when Will expects you at 7am Thursday.
Motivation and Intensity
Most people train at 60-70% intensity alone. A good trainer pushes you to 85-95% safely.
That intensity difference is the difference between mediocre results and excellent results.
Decision Removal
You save mental energy by not planning workouts, researching programming, tracking progress, troubleshooting plateaus.
What Are You ACTUALLY Paying For?
Let’s be brutally honest about the economics.
The Trainer’s Take-Home Reality
When a client pays £100 for a PT session in London, the trainer doesn’t pocket £100.
Gym-based trainer breakdown:
- Client pays: £100
- Gym takes commission: 35-50% (£35-50)
- Trainer’s gross: £50-65
- Travel time/costs: ~£10
- National Insurance and income tax: ~30% (£15-20)
- Professional insurance: ~£2
- Trainer’s net: £23-38 per session
Independent trainer breakdown:
- Client pays: £100
- Facility rental (if using): £15-25
- Equipment maintenance and replacement: ~£5
- Marketing, website, admin: ~£10
- Travel costs: £10
- Taxes and insurance: ~30% (£24-30)
- Trainer’s net: £30-46 per session
This is why trainers need 20-30 active clients to earn £40-60k in London. It’s not the gold mine people imagine.
What You’re Actually Buying (The Real Value)
Knowledge and Pattern Recognition
I’ve worked with hundreds of clients over 10 years. I’ve seen what works. I’ve seen what fails. I’ve made mistakes with other people so I don’t make them with you.
When Sarah tells me her lower back feels tight after deadlifts, I instantly know: her setup is flawed, probably anterior pelvic tilt, needs posterior chain activation work.
That pattern recognition took 10 years and 10,000+ training hours to develop. You’re paying for shortcuts through my experience.
Programming Architecture
Structured progressive overload that ensures you don’t waste time on random exercises.
Most people in gyms do whatever they feel like. They plateau quickly because there’s no systematic progression.
Proper programming produces results. Random workouts produce random results.
Form Correction and Injury Prevention
One serious injury costs more than years of training fees.
I’ve prevented countless injuries by correcting form before it becomes problematic. That Romanian deadlift where your lumbar spine is rounding? Fixed before you herniate a disc.
Accountability
This is worth 50% of the value for most clients.
You can skip the gym alone. You can’t easily skip when Will expects you at 7am Thursday.
Motivation and Intensity
Most people train at 60-70% intensity alone. A good trainer pushes you to 85-95% safely.
That intensity difference is the difference between mediocre results and excellent results.
Decision Removal
You save mental energy by not planning workouts, researching programming, tracking progress, troubleshooting plateaus.
For high earners, this cognitive load removal is worth more than the session itself.
What You’re NOT Buying (But Think You Are)
Secret Exercises
There are no magic exercises known only to expensive trainers. The fundamentals work for everyone: squats, deadlifts, bench press, rows, overhead press.
The £300/session trainer uses the same exercises as the £50/session trainer. Programming and execution matter more than exercise selection.
Radically Accelerated Results
Someone paying £250/session doesn’t build muscle 5x faster than someone paying £50/session.
Muscle protein synthesis doesn’t care about your bank balance. Progressive overload works the same for everyone.
Exclusivity That Enhances Results
Training in a £20,000/year private club versus a £40/month budget gym doesn’t build more muscle.
The premium environment makes the experience more pleasant. It doesn’t make the barbell work differently.
Revolutionary New Science
The exercise science is the same across all price points. Compound movements, progressive overload, adequate volume, proper recovery.
Premium trainers don’t have access to secret research. They just execute fundamentals more precisely.
The Mathematics Nobody Talks About
Let’s calculate what people actually spend.
Moderate Programme: 2x Weekly Sessions
Budget tier (£45/session):
- Weekly: £90
- Monthly: £360
- Annually: £4,680
Standard tier (£75/session):
- Weekly: £150
- Monthly: £600
- Annually: £7,800
Premium tier (£130/session):
- Weekly: £260
- Monthly: £1,040
- Annually: £13,520
Elite tier (£200/session):
- Weekly: £400
- Monthly: £1,600
- Annually: £20,800
Intensive Programme: 3x Weekly Sessions
Standard tier (£75/session):
- Weekly: £225
- Monthly: £900
- Annually: £11,700
Premium tier (£130/session):
- Weekly: £390
- Monthly: £1,560
- Annually: £20,280
Elite tier (£200/session):
- Weekly: £600
- Monthly: £2,400
- Annually: £31,200
Add your gym membership (£50-400/month depending on facility) and you’re looking at £5,000-40,000 annually for structured training.
I’ve worked with clients in this bracket. I know trainers charging these rates. Here’s the reality.
Complete Concierge Service
Your trainer arrives at your private gym (or you train at their exclusive facility). Equipment is set up. Weights are loaded. Water is ready. Towels are positioned.
You train for 55 minutes. Shower in facilities with Aesop products. Leave.
Zero cognitive load. Zero planning. Zero friction.
Total System Integration
Your trainer doesn’t just write workouts. They manage:
- Complete nutrition planning with meal timing
- Supplement protocols timed to training
- Sleep optimisation strategies
- Stress management integration
- Recovery protocols (massage, physio coordination)
- Progress tracking with biometric analysis
Weekly reviews. Monthly reassessment. Constant optimisation based on your data and feedback.
Ultra-Privacy and Discretion
No commercial gym crowds. No Instagram influencers filming themselves. No queuing for equipment. No judgement.
Just you, your trainer, and completely private facilities.
For UHNW individuals, this privacy is non-negotiable.
Complete Schedule Flexibility
Your trainer accommodates YOU. Not the other way around.
6am session before market opens? Done. 11pm session after late dinner? Available. Session at your home gym while working from Cotswolds? Arranged.
This flexibility is impossible at lower price points where trainers juggle 20+ clients.
Network and Social Capital
Training at certain facilities or with certain trainers provides access to networks worth far more than the training fees.
Client example: Oliver trains with an elite trainer at £350/session. Through that trainer’s network, he met two investors who backed his startup. That deal was worth £2M.
The training cost £18,200 annually. The network access generated £2,000,000 in value.
So Is Elite Personal Training Worth It?
Honest answer from 10 years in this industry: it depends entirely on your circumstances and what you’re optimising for.
When Premium PT Is Absolutely Worth It
Your time is worth £150+ per hour:
If you’re a City executive billing £200/hour, spending 3 hours weekly planning workouts, researching programming, tracking progress costs you £600 in opportunity cost.
Paying a trainer £150-200/session to manage everything actually SAVES money when you account for your time value.
You need complete decision abdication:
Running a company. Managing investments. High-stress career. Your cognitive load is maxed.
Paying someone to remove all fitness decisions is worth significant money for mental bandwidth alone.
Privacy and discretion are non-negotiable:
If you’re in public eye or value extreme privacy, the premium for private facilities is worth it.
You’re optimising for time efficiency:
Elite trainers compress your workout time through superior programming and intensity management.
You might get better results in 45 minutes with an elite trainer than 90 minutes training alone.
When It’s Questionable Value
You’re earning £60k and spending £10k annually on PT:
That’s 16% of your gross income on training. The value equation doesn’t make sense unless fitness is your top life priority.
You’re paying for brand and environment, not results:
If you’re at Third Space primarily for the eucalyptus steam room and Instagram-worthy changing rooms, you’re paying lifestyle premium, not training premium.
The trainer’s methodology is basic despite premium pricing:
I’ve seen £150/session trainers running cookie-cutter programmes. You’re paying for location and brand, not expertise.
You could achieve 90% of results for 20% of cost:
This is the uncomfortable reality for most people.
The 12REPS Alternative: What I Built Because The System is Broken
After 10 years training clients at every price point, I became frustrated.
The problem:
- Budget training (£40-50/session): affordable but often inadequate programming
- Premium training (£100-200/session): excellent but unaffordable for most people
- Nothing in between that delivered proper programming at reasonable cost
Most Londoners can’t justify £7,000-20,000 annually for personal training. But they still need proper programming, progressive overload tracking, form guidance, and accountability.
This is why I built 12REPS.
What 12REPS Provides That Budget PTs Can’t
Professional Programming From Actual Trainer
Every programme in 12REPS is built on the same methodology I use with my £120/session private clients.
Push pull legs splits, strength programmes, hypertrophy training—all based on evidence and refined through hundreds of real clients.
Not AI-generated. Not random internet workouts. Professional training architecture.
Progressive Overload Automation
The app tracks every set, every rep, every weight. When you hit target performance, it tells you exactly how to progress:
“You completed 3×10 at 30kg goblet squats. Next session: 32.5kg for 3×8.”
This systematic progression is what produces results. It’s what separates structured training from random workouts.
1,500+ Professional Exercise Demonstrations
Every exercise includes video demonstrations from certified trainers:
- Proper setup and positioning
- Execution through full range of motion
- Common mistakes to avoid
- Breathing patterns
- Alternative variations
You can watch anytime you need form reference. This prevents injuries and optimizes execution.
Intelligent Adaptation
The app learns from your performance:
- Progressing too fast? Suggests deload
- Struggling with movements? Offers alternatives
- Recovering well? Can increase volume
- Missing sessions? Adjusts to get you back on track
This adaptation is what separates proper training systems from static workout plans.
What 12REPS Provides That Premium PTs Charge £100+ For
Equipment Flexibility
The app adapts to whatever you have:
- Full commercial gym
- Basic home setup
- Hotel gym whilst traveling
- Park training with minimal equipment
You’re not locked into one facility or dependent on specific equipment.
24/7 Availability
Train at 6am before work. Train at 11pm after late meeting. Train on Sunday afternoon.
No booking required. No coordination with trainer schedules.
Complete Programme Library
Access to multiple training styles:
Switch programmes based on your goals. No need to hire different specialists.
The Economics: £12.99/Month vs £7,800/Year
12REPS annual cost:
- £12.99/month
- £155.88 annually
Standard PT annual cost (2x weekly at £75/session):
- £7,800 annually
Savings:
- £7,644.12 annually
- 98% cost reduction
You get professional programming, progressive tracking, form demonstrations, and intelligent adaptation for less than the cost of one PT session.
What 12REPS Can’t Replace (Yet)
In-Person Form Correction
An app can show you proper form. It can’t physically adjust your shoulder position during a bench press.
For complete beginners or people with injury history, occasional in-person sessions are valuable.
Hands-On Motivation
An app can’t physically push you through the last rep or create the same intensity environment as a trainer standing over you.
Complete Decision Abdication
12REPS still requires you to show up and execute. It doesn’t remove all decisions like a £200/session trainer managing your entire life does.
Social and Network Access
Training with elite trainers at exclusive facilities provides network access worth more than training itself for some people.
The Hybrid Model That Actually Makes Sense
Here’s what I recommend for most Londoners:
Primary training: 12REPS (£12.99/month)
- 90% of your training
- Structured programming
- Progressive tracking
- Form reference
Occasional in-person PT (once monthly, £75/session)
- Form checks and corrections
- Programme customization for injuries
- Intensity and motivation boost
- £900 annually
Total annual cost: £1,055.88
You get professional programming daily PLUS monthly expert oversight for less than 2x weekly budget PT sessions.
The Uncomfortable Truth About London Personal Training
After 10 years in this industry, here’s what I’ve learned:
Most people overpay for what they actually need.
You don’t need £150/session training unless you’re earning £200k+ and need complete system management.
You probably don’t even need £75/session training twice weekly indefinitely.
What most people actually need:
- Proper programming (12REPS provides this)
- Progressive overload tracking (12REPS provides this)
- Form guidance (12REPS provides this via videos)
- Occasional expert oversight (monthly PT session provides this)
The rest is convenience, environment, and status.
Which might be worth it to you if you value those things and have the income to support it.
But for 95% of people, you’re paying £5,000-20,000 annually for benefits you don’t actually need.
My Honest Recommendation Based on Income Brackets
Earning under £40k:
- Primary: 12REPS (£12.99/month)
- Occasional: Free gym induction or YouTube form checks
- Annual cost: ~£156
Earning £40-80k:
- Primary: 12REPS (£12.99/month)
- Quarterly in-person PT session for form checks (£75 x 4)
- Annual cost: ~£456
Earning £80-150k:
- Primary: 12REPS (£12.99/month)
- Monthly in-person PT session (£75-90 x 12)
- Annual cost: ~£1,056-1,236
Earning £150-300k:
- Twice-weekly PT at premium facility (£100-130/session)
- Annual cost: ~£10,400-13,520
- Alternative: 12REPS + weekly PT sessions: ~£4,056
Earning £300k+:
- Whatever makes you happy, honestly
- Elite PT (£150-250/session) makes economic sense at your time value
- Annual cost: £20,000-35,000
- You can afford it and the convenience is worth it
The Bottom Line From 10 Years in London PT
The personal training industry in London is fundamentally broken for most people.
Budget options (£40-50) are often inadequate. Premium options (£100-200+) are excellent but unaffordable for 90% of people.
The middle ground—proper professional programming at reasonable cost—didn’t exist.
That’s why I built 12REPS.
To give you the programming I use with my £120/hour private clients, for £12.99/month.
You don’t need £10,000 annually for good training.
You need proper programming, progressive tracking, form guidance, and consistency.
12REPS provides the first three. You provide the consistency.
Everything else—the eucalyptus steam rooms, the Instagram-worthy facilities, the brand names—is nice to have if you can afford it.
But it’s not what builds muscle or burns fat.
Proper programming, executed consistently, does that.
And that’s what 12REPS delivers.
About Will Duru: BSc Sport and Exercise Science, 10+ years personal training experience across London from budget gyms to premium private facilities. Creator of 12REPS, making professional training programming accessible to everyone.
Try 12REPS: 7-day free trial. Professional programming for the cost of two coffees monthly. No contract. Cancel anytime.
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