Why 12Reps Is the Ultimate Strength Training App

12reps strength training

You’ve downloaded workout apps before and clicked through cookie-cutter routines, only to see your motivation fizzle as the workouts don’t quite align with your goals or the equipment available to you. 12 reps can be the app you need, as it helps you personalise your workout in the moment based on the equipment you have and the body part you wish to train.  

The team at 12reps understands the frustration of generic programmes that ignore your unique body, goals, and schedule. That’s why we built a strength-training app that you control and can adapt to, growing alongside you so that every rep counts and every session propels you forward. With the 12reps app, you are never left without options at the gym or home, even in a busy environment. 

You Deserve Better Than One-Size-Fits-All

Most fitness apps don’t understand you and treat you as data points: age, weight, perhaps a goal. Then they provide a static four-week plan and wish you good luck. The result?  

 Injury Risk: If you push beyond your limits with movements you have not attempted before or do not know how to perform, your back or knees may suddenly give way.

Plateaus: You’ve started doing the workouts, and you feel challenged, but after two weeks of feeling sore, progress halts. Because the workload never changes, your body adapts too rapidly.  

Demotivation: you see progress after using the apps for two weeks, but then you notice no progress as your calendar fills with missed workouts and you begin to wonder, is this really for me? From there, you stop using it and start planning your own sessions. 

How 12Reps Rewrites the Rulebook

The team at 12Reps isn’t merely another exercise library. We’re your personal strength coach and accountability partner—right in your pocket. Here’s how the guide will assist you in going from not so strong to being “unstoppable”: 12reps gives you the ability to plan your sessions on the spot.

filtering-powered programming not claiming AI

The 12reps app does not claim to use AI for personalising your workout, as many other apps do. However, in reality, they all employ filtering and animation to demonstrate the exercises. 12reps only asserts that it uses a powerful filtering algorithm to show you which exercises to do and how to perform them. 

Video-Driven Coaching

12Reps is a team of personal trainers brought together and founded by Will Duru to create the 12reps demo. The team has ensured that you have over 1,000 exercises to choose from. They have demonstrated each exercise for you, enabling you to master the technique and look like a pro at the gym.

Your Simple Path to a Stronger You

Complete our quick onboarding quiz. Within minutes, you can personalise your own programme; we do not personalise it for you, but we’ve built the technology to make it super easy for you to personalise—no more guessing, no more overwhelm.

You can create your own strength training plan and save it under your preferred name. You can also do this for multiple workouts for the future.

Coming features 12reps have mentioned include the ability for the user to review their stats every month. Review your strength analytics. See how far you’ve come. Adjust goals, celebrate victories and set new benchmarks. Then dive back in—stronger than before.

Common Pitfalls & How 12Reps Helps You Avoid Them

I’ll get too bulky.” Myth-busting 101: strength training sculpts lean muscle, revs metabolism, and gives you that toned, powerful look, without turning you into a bodybuilder overnight. from Will Duru, Founder.

 “I don’t have time.” Your plan fits your schedule. Even 20-minute sessions deliver results when they’re intelligent, focused, and progressive.  

“I don’t know where to start.” With guided warm-ups, form checks, and adaptive volumes, you never have to “figure it out.” 12Reps walks you through every rep.

Ignite Your Strength Today

12reps recommends you stop burning calories in circles by doing running or chasing workouts that only build your endurance but do not build muscle, which is crucial for long-term burn, as muscle burns more calories at rest.

Download 12Reps now and unlock your complimentary 7-day trial. Experience the benefits of personalised strength training—no gym required, no guesswork, just progress.

 

12Reps Launches Innovative Strength-Training App to Transform Fitness Journeys Around the World

12reps strength training app

London, UK – May 20, 2025 — Today, 12Reps, a user-friendly fitness technology company, has launched its strength-training app. This app, designed for everyone from beginners to experienced athletes, helps users build muscle, burn fat, and achieve lasting health results. With a straightforward interface, 12Reps makes personalised strength training easily accessible and focused on delivering effective results.

FITNESS FOMO AND FRUSTRATION

In an era filled with countless fitness options—trends, gadgets, subscription workouts, and “one-size-fits-all” plans—many people feel overwhelmed. They find themselves stuck in a cycle of trial and error:

-Plateaued Progress: Workouts become repetitive, and the scale stops showing progress.

-Conflicting Advice: While cardio enthusiasts advocate for prolonged runs, some diets demonise carbohydrates.

– Lack of Guidance: Gyms can be intimidating; personal trainers are often expensive, and fitness apps frequently feel generic.

As a result, motivation declines, confidence diminishes, and health goals are abandoned.  

12REPS HAS PAVED THE WAY

From the team at 12Reps, “We understand that strength is the key to unlocking your best self. We’ve distilled decades of exercise science into an app that feels like a personal coach in your pocket—no bulky equipment or confusing menus.

Why Strength Training?

1. Metabolic Supercharge

• Muscle burns more calories at rest: Each extra pound of lean tissue torches 6–10 calories daily.

2. Afterburn Effect

• Strength sessions keep your metabolism elevated up to 38 hours after you leave the gym (Schoenfeld et al., 2013).

3. Hormonal Harmony

• Lifting regulates insulin and cortisol, helping you burn fat and feel calmer under stress (Cassilhas et al., 2007).

Why 12Reps?

Why 12Reps?
• Filtering -Driven Personalisation
Answer five questions about your goals, equipment, and schedule—and get a plan that adapts as you grow stronger.

• Real-Time Video Coaching
Follow step-by-step demos from certified trainers. Perfect your form and avoid injury with in-app feedback.

• Data-Powered Progress
Log your weights, reps, and rest times. Watch intelligent analytics turn data into actionable insights.

It leverages AI but emphasises filtering to tailor the experience uniquely for each user. Why 12Reps?
• Filtering-Driven Personalisation
Answer five questions about your goals, equipment, and schedule—and get a plan that adapts as you grow stronger.

• Real-Time Video Coaching
Follow step-by-step demos from certified trainers. Perfect your form and avoid injury with in-app feedback

Data-Powered Progress. 
Log your weights, reps, and rest times. Watch intelligent analytics turn data into actionable insights. 

 

12reps fitness app

The Guide: A Smarter Way to Train

12REPS provides you with structure, clarity, and progress—all in one clean and simple app.

Here’s what makes it different:

•Built by professionals – Certified personal trainers create every workout in the app with years of real-world experience.

• Smart recommendations – The app utilises AI to provide personalised workout recommendations tailored to your goals, equipment, and preferences.

•Track what matters – Log sets, reps, and weight. Watch your strength grow, week after week.

• Eliminate decision fatigue – Open the app, discover what’s next, and start training in seconds.

• Muscle–based programming – Target the appropriate muscles, with the correct volume, at the ideal time.

It’s as if you have a PT in your pocket—without the hefty price tag or the hassle of scheduling.

Most apps either overwhelm you with too much information or fail to go far enough. We wanted 12REPS to feel like your most competent training partner. Always ready, never overwhelming,” says Will. 

The Plan: From Download to Progress

Getting started is simple:

1. Download 12REPS on iOS or Android.

2. Tell the app your goal – Muscle, strength, tone, performance, or general health.

3. Choose your equipment access – At home or at the gym? Dumbbells or full racks? The app adapts.

4. Get your program – A structured plan tailored to your needs.

5. Start training – Track progress and see results in weeks, not months.

You can save your favourite workouts, categorise sessions by muscle group, and revisit any plan at any time.

The app also evolves alongside you. Whether you are completely new or returning after a break, 12REPS adjusts to your level. 

Start Your Stronger Routine Today

12REPS is available now on the App Store and Google Play.

Subscription plans start at just £4.99 per month, with quarterly and yearly options available for even better value.

The first seven days are free—no commitment, full access.

If you want to lift more, feel stronger, or just stay consistent, this is the tool for you,” says Will. “Start today. In 12 weeks, you’ll be proud you did.”

Visit www.12reps.com or search “12REPS” in your app store.

Here’s what users are already saying:

I stopped overthinking everything. I just follow the plan. I’m finally getting stronger every week.” – Jess, 34

My workouts went from random to focused. I’ve made more progress in 2 months than in my last year.” – Dan, 29

I used to follow influencers. Now I follow a plan. 12REPS took the stress out of training.” – Ola, 31

This isn’t about motivation. It’s about momentum.

When you can see your progress, you’re more likely to stay consistent. When you stay consistent, you get results.

12REPS is built around that idea.

No more second-guessing. No more wasted workouts. No more feeling stuck.

About 12REPS

12REPS is a strength training app designed for individuals who want to train with purpose. Created by fitness professionals, the app offers structured, adaptive workout programmes that evolve alongside your progress. Whether you’re in the gym or training at home, 12REPS gives you the confidence to train hard and smart.

For more information, interviews, or media assets, contact:

www.just12reps.com

12reps strength training app
12reps app, rugby strength and conditioning

Lose Fat. Build Muscle. Feel Strong – Personal Training in Tower Bridge SE1

personal training tower bridge

Most people think they need to do endless cardio to lose weight.

That’s a myth.

If you want to burn fat, change your shape, and feel stronger—strength training is the answer.

And it works even better with a coach.

I offer one-on-one personal training in Tower Bridge SE1, built around one goal:

Helping you get leaner, stronger, and more confident.

 

Why Strength Training Works

When you lift weights, your body does more than just build muscle.

It:

• Burns fat for hours after your session

• Improves posture and joint health

• Shapes your body without making you bulky

• Builds lean muscle that boosts your metabolism

Strength training helps you look better, move better, and feel more powerful—in and out of the gym.

 

What You Don’t Need

• You don’t need to spend hours in the gym

• You don’t need to crash diet

• You don’t need to do workouts you hate

You just need a smart plan—and the right support.

 

Train with Me in Tower Bridge

I’m Will, a personal trainer based in Tower Bridge SE1.

I help busy professionals train with purpose and get real results—without wasting time.

Every session is built around:

• Your goals – whether that’s fat loss, strength, or both

• Your body – with proper form and injury-free training

• Your schedule – early mornings, lunch breaks, evenings

We keep it simple.

We train hard.

And we focus on progress.

 

The Plan

1. Book your consultation

We’ll talk goals, training history, and what success looks like for you.

2. Start your personalised program

Each session is designed to build muscle, burn fat, and keep you moving forward.

3. Stay consistent, stay accountable

I’ll guide you, push you, and keep you on track every step of the way.

 

Ready to Make a Real Change?

No more guessing.

No more spinning your wheels.

Just focused training that gets results.

If you’re ready to lose weight, build muscle, and feel stronger—

message me today to book your first session in Tower Bridge SE1.

Let’s get started.  

person al training tower bridge

Personal Training in Tower Bridge SE1

personal training tower bridge

Train Smarter with Will at Solo 60 – Personal Training in Tower Bridge SE1

 

Tired of crowded gyms?

Uncomfortable spaces?

Wasting time on workouts that don’t deliver?

I offer personal training in a private studio—just you and me, no distractions.

At Solo 60 in Tower Bridge SE1, we focus on what matters: your results.

 

Why Train with Me in a Private Studio?

I’m Will, a qualified personal trainer with a sports science background.

I work with busy professionals who want to train efficiently and effectively—without the noise and chaos of a gym.

In a private studio, you get:

• A quiet, focused space

• Zero waiting for equipment

• 100% attention on you

• No distractions, no judgement

Just consistent progress, session after session.

 

What You Can Expect

Efficient Sessions

You’ll be in and out in under an hour—fully trained, fully focused.

Every session is structured around your goals.

No fluff. No wasted time.

Tailored Coaching

We train with purpose.

I build your plan based on your body, lifestyle, and targets.

You’ll learn proper technique, avoid injury, and stay accountable.

Mindful, Comfortable Space

You train in a calm, clean, and quiet environment.

No mirrors. No noise.

Just you, your workout, and a coach who’s fully dialled in.

Real Conversations

We talk about what matters—training, nutrition, stress, recovery.

This isn’t just reps and sets.

It’s a long-term plan to build strength, energy, and confidence.

 

Based in Tower Bridge SE1

Solo 60 is perfectly located for anyone living or working near Tower Bridge.

You can train before work, during your break, or in the evening—whatever fits.

 

Let’s Get Started

If you want to train in a private space with a coach who cares about your progress—

Let’s book your first session.

No noise. No waiting. No wasted time.

Just results.

Message me today to train at Solo 60 in Tower Bridge SE1.

Let’s make it happen.

 

person al training tower bridge

Personal Training in Tower Bridge SE1

personal training tower bridge

Most people join a gym hoping to get fit, lose weight, or build muscle. But after a few weeks, they lose motivation. The reason? No clear plan. Too much guesswork. No accountability.

Personal training changes that.

Instead of walking into the gym unsure of what to do, you show up with purpose. Every session has a goal. Every rep moves you forward.

That’s the power of working with a coach.

Why You’re Not Making Progress

It’s not that you’re not trying.

It’s that you’re not focused.

Random workouts don’t produce consistent results.

You might be:

• Copying routines from social media

• Using machines you’re not sure how to use

• Skipping workouts when life gets busy

Progress stalls. Frustration builds. Eventually, you stop.

Personal Training Gives You Structure

When you work with a personal trainer, everything changes.

You get:

• A plan tailored to your goals

• Real-time feedback on your form

• A consistent schedule

• Motivation to push when it counts

You’ll stop second-guessing your training.

You’ll start seeing results.

Why Tower Bridge SE1 Is the Ideal Location

If you live or work near Tower Bridge, convenience is on your side.

It’s easy to build training into your routine.

Whether you prefer early morning sessions, lunchtime workouts, or evening slots, there’s flexibility to make it work.

No long commutes. No excuses.

The 3-Step Process

1. Book a free consultation

We’ll talk through your goals, training history, and schedule.

2. Start your tailored program

Each workout is designed around your needs—no wasted effort.

3. Stay consistent and track results

With weekly check-ins and ongoing support, you’ll keep making progress.

Make the Next 3 Months Count

Without structure, most people plateau.

With personal training, you accelerate.

You’ll lift more. Move better. Feel stronger.

If you’re ready to stop wasting time and start making progress,

personal training in Tower Bridge SE1 is the fastest way forward.

person al training tower bridge

The Transformation Journey of Eric Labi – From Fitness Enthusiast to white collar Boxing Competitor

The Transformation of Eric Labi - From Fitness Enthusiast to White Collar Boxing Competitor - Will Power Fitness

Introduction

As a personal trainer, I’ve had the privilege of working with many individuals, each with their unique goals and motivations. Today, I want to share the remarkable journey of one of my clients, Eric Labi, whose dedication and hard work have truly inspired me.

Eric's Beginning: A Spark in Boxing

Eric started his fitness journey with a simple interest in boxing. Six weeks into his training, his enthusiasm evolved into a burning desire to compete in a white-collar boxing match. This shift in goal called for a more rigorous and structured training regimen. To prepare Eric for his debut match, we crafted a 12-week intensive training program focusing on the basics of boxing and defensive techniques. This plan was not just about learning the sport; it was about transforming his body and mind to be fight-ready.

Eric Labi Boxing Transformation - Will Power Fitness

Training Schedule and Routine

Eric’s weekly routine was meticulously planned. He trained four days a week – two days focused on running for 45 minutes each and two days with me, diving deep into the technical and physical aspects of boxing. Our sessions included:
  1. Pad Work and Sparring: To hone his boxing skills and improve his reaction time.
  2. Bodyweight Exercises: Including 200 push-ups, 100 sit-ups, and 100 box jumps to build endurance.
  3. Strength Training: Featuring 50 pull-ups, dumbbell farmer’s walks, 50 ball slams, and dumbbell walking lunges to build leg strength.

Remarkable Results

The results of this intensive program were astounding. Eric shed 10kg of fat and gained 7kg of muscle mass. He achieved a shredded physique, arguably in the best shape of his life. But the benefits were not just physical. Eric’s transformation transcended the physical realm. His work productivity saw a significant boost. He radiated energy, not just at work but in all facets of life. His newfound fitness and confidence seeped into every corner of his existence.

The culmination of Eric’s hard work was evident in the ring. He not only participated in his first white-collar boxing match but emerged victorious. This win was a testament to his dedication, resilience, and the power of a well-structured training program.

Adding this new goal for Eric to compete in Hyrox adds another exciting chapter to his fitness journey. Hyrox, known for its unique combination of functional strength training, high-intensity interval training, and endurance, will require Eric to adapt and expand his training regimen. This transition from boxing, which primarily focuses on agility, speed, and upper body strength, to Hyrox, where overall endurance and functional strength are key, will be a challenging yet thrilling endeavor.

For Eric to excel in Hyrox, his training will likely need to include:

  1. Endurance Training: Longer cardio sessions to build stamina, crucial for the running segments in Hyrox events.
  2. Functional Strength Workouts: Incorporating exercises like kettlebell swings, sled pushes, and rowing to mimic Hyrox challenges.
  3. High-Intensity Interval Training (HIIT): To boost cardiovascular fitness and endurance.

Eric’s journey is a perfect example of how setting a goal, coupled with hard work and the right guidance, can lead to extraordinary achievements. It’s stories like Eric’s that fuel my passion as a personal trainer. His journey from a fitness enthusiast to a victorious boxer is a powerful reminder of what we can achieve when we commit to our goals.